Kay Jewelers
“Unconditional”
Mother’s Day 2018: Using only user-generated content, this commercial reminds everyone just how silly we were as kids. And how unconditional a Mother’s love really is.
“Grown Man Cry”
For the 2016 Super Bowl, Kay was able to secure a slot for a commercial just before the game. We took the fact that Kay makes the rings for the Hall of Fame inductees, and showed that men cry too. Even legends.
“With This Ring”
No matter how you intend to ask her to marry you, with Kay Jewelers’ sub-brands, you’re sure to be able to find the perfect ring for her.
“Dude Perfect”
Trick shots are hard, but finding the perfect Vaentine’s Day gift is easy, with Kay.
“Newest C”
Everyone knows the four C’s. With the LeVian brand, Kay introduces a fifth C — Chocolate.
“My Star”
She may not be a movie star, but she’s the star of your life.
“Palette”
Kay introduces “Artistry” - a line of colored diamonds. In order to pull off this concept visually, we used cameras that captured thousands of frames per second.
“Memories”
A gift from Kay makes any Christmas memorable. No matter what.
“Tackle”
A bit of a demo of how much she’ll love a Christmas gift from Kay.
“Answers”
The only thing that could give mistletoe a run for it’s money.
A series of large-space print ads that combined the expertise of Kay's diamontologists with a pure brand message.
Elevator doors wrap brand message. Seen during the holidays.