Kids Film It Festival

"Stern Serves" is the agency's self-run program to do work for good causes, free of charge. One of the highlights was this campaign for the "Kids Film It Festival" – a film festival for kids 18 and under to showcase their own self-made movies. This involved the creation of the brand, from start to finish. We developed everything including the brand identity, website, videos & social assets, digital ads, posters and assets for the actual ceremony, held at the Rock Hall. The concept was based on a simple thought: these kids could be the next Martin Scorsese, Alfred Hitchcock, George Lucas or Spike Lee. So we made them into those directors. Literally. This was one of the most fun, most rewarding campaigns I've worked on in many years. It's important to note that this was all done free of charge, so we relied on the help of Cleveland area professionals willing to give their time to a great cause.