Edible Arrangements
Edible Arrangements was looking to rebrand itself with a fresh new look, specifically in national TV and print. At the time, their spots took an attempt at humor, which wasn't quite working. This campaign brought the focus back to Edible Arrangements' point of difference: the fruit itself. We created fantastical worlds of fruit for which we commissioned the leading photographer/food stylist, Carl Warner, from London. Carl helped take the sketches we provided to create incredible mini worlds of fruit -- all practical -- using fruits found in Edible Arrangements. Bringing these to life was an incredible process. The shoot was in Carl's studio in England, using stop-motion with a snorkel lens snaking it's way through the scene.
"Summer Celebration"
“Mom”
“Holidays”
“Street Vendors”
Mother's day print ad as part of the Edible worlds campaign.
Creating the Edible Arrangements fruit worlds: Behind the scenes of the shoot at Carl Warner's studio in London.