The Cleveland Cavaliers
Season Ticket package for the 2006-2007 Cleveland Cavaliers. This concept behind this visual approach was based on Coach Mike Brown and the team's internal rallying cry of having only one goal in mind.
“Elevator”
This commercial was shot prior to the 2006-2007 season as the spot to boost season ticket sales. We had extremely limited time with the team (we were only allowed two small groups of players — not the entire team), for a total of about 30 minutes. This concept was based on their “One Goal” battle cry. The spot was extremely well received by the marketing department and the team itself, including owner Dan Gilbert. So much so, the commercial was played on the jumbotron during games as a hype piece, and got cheers from the crowd,
Cleveland Cavaliers season ticket renewal package. An oversized piece with a double gate fold with a die cut window. When closed, the viewer sees 13 square-cut photos of the entire team. When opened, the die-cut window enclosing the photo of Lebron opens up to reveal a full action shot of the Q. The package also carries two other pieces: a 16 page booklet and several 8 1/2 x 11's with order forms for playoffs.
Half page newspaper ad that ran the day after the Cavaliers lost the NBA Finals.
“Be There: Offense”
“Be There: Defense”
Season Ticket Package hype piece, plays off the "You had to be there" theme. Folds out to reveal 14 keepsake player cards, a ticket information booklet and 81/2 x 11 information sheets.
2005-2006 Season Ticket Package
2004-2005 Season Ticket Package. We established the Cavalier theme: "All for one. One for all" which is still used today.