The Cleveland Museum of Art

In 2013, the Cleveland Museum of Art completed its historic $300 million expansion and needed a campaign to promote the unveiling of this beautiful new addition to all of northeast Ohio. The concept we created positioned the Museum itself as its newest work of art. We developed a multi-media campaign including a TV spot, a series of print ads, billboards and other communications that brought this concept to life.

“Masterpiece”

As part of it's expansion, CMA created an entirely new space called "Gallery One," which included a kids discovery room, multiple interactive stations and a 40-foot interactive, multi-touch, MicroTile wall which displays all works of art from the collection. We created a campaign promoting these, including a TV spot and print.

“Wow”

Collateral and signage for the Cleveland Museum of Art’s annual summer event "Solstice," a celebration of art, music, dance and drink.